The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world’s most successful organizations. New York Times best-selling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject—studies that cut against the grain of traditional business thinking—including compelling data from the Great Place to Work Institute’s one-million-person database, which reveals that “Great” companies consistently earn significantly higher marks for “fun.”
Reviews
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Two management consultants use enjoyable stories from well-known companies to show the value of keeping it light in the workplace. These stories explain how people at all corporate levels can create the laughs that people need to stay relaxed and productive. Scott Christopher's youthful voice provides more than enough reason to listen long after you think the authors have exhausted their topic. He's a clear and appealing salesperson who is funny without working too hard at it and a true believer in what he and his writing partner preach. By the end of the audio, their message is clear: There is value in work climates in which people are respected and encouraged to be themselves. T.W. (c) AudioFile 2008, Portland, Maine
About the Author
ADRIAN GOSTICK is the author of several very successful books, including the New York Times bestsellers The Invisible Employee and The Carrot Principle. He is also wrote the Wall Street Journal and Business Week bestsellers A Carrot a Day, The Integrity Advantage, and The 24-Carrot Manager.
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